ROKA’s STRAVA™ Challenges have always been a boon for the business, introducing athletes of all levels to ROKA in a way that ties the brand to the concept of challenge seeking. In an effort to capitalize on an engaged audience, we decided to link the theme of our annual summer challenge with a seasonal sale. The design of both the challenge graphics and the sale assets informed one another, creating two distinct looks and feels that still felt cohesive when directing STRAVA™ participants to the sale.