As ROKA has expanded its brand cache from the triathlon and extreme sports worlds to more conventional athletic endeavors, the opportunity to partner with CrossFit® and some of its most recognizable athletes arose. We welcomed Brooke Wells, Laura Horvath, Chandler Smith, and Noah Ohlsen to the ROKA family by launching three new LTD™ (short for ‘limited edition’) sunglasses, each inspired by and designed for our new athlete partners.