Estacado
ROKA (2024)
Role: Art Direction + Design Lead + Logo Design
Photography: Nils Nilsen
Creative Direction: Amy Lanigan
The newest addition to the ultralight heavyweight collection, Estacado meets - and exceeds - the desire for performance that punches above its weight. A nod to iconic eyewear shapes, this versatile frame is designed to go flat out. In keeping with ROKA’s use of Texas-inspired names, Estacado hails from Llano Estacado, a large mesa that dominates the western portion of the state. The logo’s design is a nod to the frame shape (see the cross bar that connects the “T” to the “S” and “A").
New Color Teaser for Social
New Color Launch for Social