Estacado

ROKA (2024)

Role: Art Direction + Design Lead + Logo Design
Photography: Nils Nilsen
Creative Direction: Amy Lanigan

The newest addition to the ultralight heavyweight collection, Estacado meets - and exceeds - the desire for performance that punches above its weight. A nod to iconic eyewear shapes, this versatile frame is designed to go flat out. In keeping with ROKA’s use of Texas-inspired names, Estacado hails from Llano Estacado, a large mesa that dominates the western portion of the state. The logo’s design is a nod to the frame shape (see the cross bar that connects the “T” to the “S” and “A").

New Color Teaser for Social

New Color Launch for Social

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ROKA Multisport