In 2024, ROKA made the strategic decision to create a second brand, ROKA Multisport, to minimize confusion about ROKA’s product offerings and allow more earnest focus and development in the eyewear space. ROKA Multisport is now a gear and triathlon brand, specializing in elite performance wetsuits and tri kits. This brand launch coincided with the launch of a new line of Maverick wetsuits as well, providing the unique opportunity to set the tone for ROKA Multisport with an all new (and improved) product lineup.